XCL World Academy
Shaping Next, Now: Empowering Global Citizens for Tomorrow
Category
Education
Tags
#Strategy
#Social Media
#Campaign
Type of Work
Branding & Identity
Graphic Design
XCL World Academy (XWA) is dedicated to unlocking every child’s potential through its esteemed International Baccalaureate (IB) curriculum for students aged 18 months to 18 years. The academy prioritises academic excellence, innovation, and practical skills, enhanced by one of Singapore’s top AI programs.
To deliver authentic experiences for prospective students, XWA executed marketing campaigns featuring Taster Day events and engaging workshops that invited visitors to participate in classes and connect with the community.
Key initiatives included Open House registration fee discounts to boost family attendance and a merit-based scholarship program aimed at attracting exceptional global talent.
The curated visual content encompassed impactful landing page assets, engaging social media posts, informative emailers, promotional ads, and striking photographs, all intended to showcase XWA’s holistic, future-ready education and draw in new students.
