Tasek Jurong

A Branded House

Tags

#Logo

#Non-profit

#Community

Type of Work

Branding & Identity

Graphic Design

Tasek Jurong is a non-profit organisation that aims to uplift those among us with disadvantages and to develop circles of mutual support in the community.

The redesigned logo seeks to inspire a greater sense of identity among the beneficiaries and connect with the public.

A branded house strategy ensures that its various sub-brands can be extended consistently, such as Tasek Sailors and Tasek Thunders.

Logo usage includes but is not limited to the website, social media, official documents and certificates, and various promotional materials.