Highlanders International

With more than 20 years of experience specialising in brown rice products, the Highlanders brand focuses on good functional food that delivers on taste, health, and quality. Highlanders International is rebranding itself to cater for a wider range of audience, its increasing product lines, and also expanding its brand for a diversified market.

The rebranding efforts encompassed logo and identity designs, packaging layouts, and market repositioning etc.; all following through a unified brand design system that also connects its social media and e-commerce platforms.